I'm a writer, editor, and content strategist with 15+ years of experience in journalism, media, and tech on both sides of the Atlantic. I’m currently freelance, and based in the U.K.

Before deciding to work for myself, I was Global Director of Editorial Content at women-first dating, friendship, and networking app Bumble Inc. I originated the brand’s content strategy, then scaled it as the company grew from scrappy startup to publicly-traded household name. My work during my 6.5 years there was hugely varied, from launching and overseeing Bumble’s content hub to ghostwriting op-eds, speeches, and more for the CEO and other executives.

I pioneered the company’s mission-driven approach to storytelling, including distilling complex policy work—like the brand’s legislative campaign against the scourge of the unsolicited d*ck pic—into compelling editorial and social content. I led special projects, like glossy publication Bumble Mag, and partnerships, including the Working Woman’s Handbook, a first-of-its-kind joint effort between The New York Times and Bumble’s careers vertical Bumble Bizz. I often pitched in on crisis comms efforts, given my journalism background.

Before joining Bumble, I spent eight years as a staff writer at business media outlet Forbes, where I covered women entrepreneurs and workplace equality. My cover stories included pieces on media legend Oprah Winfrey’s controversial school, Spanx inventor Sara Blakely’s unusual path to billions, and the secretive world of America’s richest art collector. I also spent three years covering retail and e-commerce, and the three before that chasing the super-rich for the brand’s well-known Forbes 400 and World's Billionaires lists. 

I originated and oversaw the retail and e-commerce vertical of Forbes’ popular 30 Under 30 list franchise, co-edited the Richest Self-Made Women package, and developed a list of Top Creators to chart the rise of digital influencers. I had a Forbes podcast, Million$, interviewing women entrepreneurs on the highs and lows of founding and funding a business. Interviewees included Glossier’s Emily Weiss, the Honest Company’s Jessica Alba, and Backstage Capital’s Arlan Hamilton.

Before Forbes, I worked for CNN's Anderson Cooper 360 nightly news show while completing an MSc at Columbia University’s Graduate School of Journalism.

Services:

Editorial strategy

  • Identifying, refining, and amplifying your company’s story

  • Content as call to action: storytelling to advance your business goals

  • Storytelling audit, including competitive landscape

  • Content roadmap/calendar planning

Writing, editing & content management

  • Special expertise in data-driven storytelling given years in business journalism

  • Deep experience in policy and legislative storytelling, working in tandem with lawmakers, lobbyists, and public affairs teams

executive thought leadership

  • Ghostwritten, CEO-bylined op-eds have appeared in outlets as varied as The Wall Street Journal and Marie Claire

special projects

  • Brand x content partnerships, from ideation to management

Let’s work together! Get in touch here.